My first commercial Augmented Reality (AR) product

In the arc of every modern technology’s development, a great deal of attention is generally initially focused on the technology itself. When, for example, Artificial Intelligence (AI) was emerging as a computational and cognitive force, researchers and university professors were constantly in the media explaining how neural networks and machine learning worked, and how this technology (and many other forms of AI) differed from traditional computer programs.

Today, just a few years later, AI systems are embedded in many of the products that companies and consumers use regularly. Clearly, we have adopted AI technology and integrated it into our daily lives.


This is also the case with Augmented Reality (AR) and Virtual Reality (VR), two distinct but related technologies that have become popular in the business and consumer press.

 

First, What is Augmented Reality (AR)?

AR is a growing field of technology where real life is modified and enhanced by computer-generated sights and sounds. The most common use of AR can be seen through mobile apps. Point your device’s camera at something that the app recognizes, and it will generated a 3D animation or video superimposed over whatever is on your camera’s screen. The effect makes the computer-generated item appear like it’s really there.

AR has the ability to insert digital objects into a camera view of the real world, based on information about the scene that is within the camera’s view. While Pokémon Go is the most commonly known consumer use of this kind of technology, far more sophisticated AR applications offer great promise for all kinds of applications.

 

The first commercial AR products my team and me built was a colouring book that lets kids colour like never before! It comes with 49 interactive colouring pages and crayons, for kids to create vibrant art in the physical world. The fun doesn’t end when the colouring page is filled. With our app, kids can watch their coloured characters come alive through AR and learn excitingly!

The development tools used by this project including Unity, which uses C# as its primary programming language. UnityScript by Unity employed for scripts writing. Vuforia SDK and ARCore also used during the development for Android and iOS. For AR art assets, specifically the 3D models and object, Blender & 3ds Max are used. In the area of audio, FreeSound is used for sound effects.

Just because children are becoming used to a digital world, it doesn’t mean that the creative act of colouring-in needs to be forgotten. This project combines real-world drawing and shading with AR technology to bring the ancient art of shading to the modern era, using both physical skills and your phone’s camera.

To start, user just need to download the app from App Store or Play Store after purchase the boxset. Install the app and use the crayons in the boxset to transform the designs into colourful creations.

Next when user dangle their phone over the pictures, their designs will rise from the page to bring the characters to life.

We (ARTree) want to help children grow in basic skills and knowledge, in creativeness, in ability to think and reason, in sensitivity to others, in high ideals and worthy ways of living, in art and technology areas – for children are the world’s most important people.

This team of mine is specializing in building Augmented Reality (AR) products and solutions. We also provide our clients custom development for creating AR experiences.

ARTree supports ARCore for Android and ARKit for iOS AR development.

Our disruptive AR technology are able to provide engagement, interaction, efficiency and fun factor in any usage including education, marketing, gaming, advertising, entertainment, training and more!

 

The uniqueness and eye-catching of ARTree AR technology allows academic, retail and merchant, F&B restaurant, event company, wedding planner, and publisher to creates stunning competitive advantage and growth.

We also provide solution for marketing and publishing, including interactive advertising campaigns, show effects, live events, exhibitions, etc. We can even customise design AR effects to your printed media like catalog, menu and business card, or invitation card for wedding, opening ceremony, press media release, festive season, special occasion, celebration announcement, and more!

 

 

AR is here to stay!

The question is no longer “should I use AR at my business?” But “what and where AR will work best at my business” and “how to start” is the key here.

 

This is how our end product looks and it’s ready for sale! Stay tuned for more!